Synonymous with all things rock and roll, Great Britain and fashion, beauty brand butter LONDON® (butterlondon.com) is recognized around the world for superb, unexpected colour and long-lasting, high-performing products. Famed for pioneering carcinogen-free nail care and creating exceptional nail lacquer colours each season alongside the world’s top fashion designers, butter LONDON® is the “go-to” brand for high-fashion beauty. The butter LONDON® product line includes nail lacquers, hand and nail treatments, lip products and a pedicure collection by way of high-quality, carcinogen-free formulas that are fashion-forward and created for the runway. Founded in 2005, butter LONDON® is a privately-held company.
Why fashion designers love our lacquer
butter LONDON, has been a backstage fixture at Fashion Week since the beginning. We have longstanding relationships with designers who love butter LONDON for the authenticity of the experience. Our specially trained team of manicurists and the designers sit together, discuss the designer’s muse, look at the collection, and arrive at a bespoke colour just for them. Nails are a fashion accessory and can have a huge impact on an outfit, so getting them right is crucial. It’s a unique process, and ensures that the designers have creative input and control over their catwalk beauty look, which is incredibly important.
butter LONDON’s fashionable friends include designers like ALTUZARRA, Erdem, Preen, Nicole Miller, Rachel Roy, and many more. butter LONDON is honoured and delighted to be a part of their world, and they help to ensure that butter LONDON customers receive genuine, high fashion colours.
butter LONDON was founded in 2005 by British entrepreneur, Sasha Muir, who saw a gap in the marketplace for luxurious yet affordable nail services and high quality products. To help her realize this vision, Sasha asked industry veteran Nonie Creme, London’s premier fashion manicurist, to partner with her as butter LONDON’s Founding Creative Director. With years of experience, Creme’s colour expertise was quickly put to use in the development of a unique, cutting edge and high fashion collection of lacquers and products.