Tocca Beauty


The Tocca name is synonymous with chic European style and old-world romanticism. Launched in 1994 with its wildly popular sari dress, the clothing and beauty brand continues to be a go-to for the perfect frock, luxurious indulgences, and sumptuous fragrances. Tocca is renowned worldwide for creating distinctive, exquisite scents with feminine sensibility that are also reminiscent of familiar places. Each unique fragrance inspires and surprises in multiple mediums—candles, fine fragrances, and luxurious bath and body products—all of which have a precious appeal that makes these small indulgences simply irresistible.

Brand History and Success

From the beaches of St. Lucia to a small 400 square foot apartment in the garment district, a group of friends with a vision for beautiful yet affordable clothes launched TOCCA in 1994. Named for the Italian word for “touch” after its intricate embroideries and luxurious fabrics, TOCCA’s early collection, from candy-colored terry cloth tube dresses to sari-inspired embroidered mini dresses, were an immediate hit for their unique styling, unexpected details and surprisingly affordable pricing.

With the launch of the Fall/Winter 2011 collection, a newly sophisticated and modern TOCCA was born out of the union between this iconic label and the visionary direction of Emma Fletcher, the creator and soul behind Lyell. The natural synergy between these two creative forces was undeniable and has quickly gained a devoted following for its beautifully wearable pieces that exude a feminine, sexy edge.

In 1997, TOCCA introduced three unique products intended for the St. Lucian beachgoer and the sophisticated traveler alike: a solid perfume, a dry oil skin smoother and a laundry delicate for fine washables in “Touch”, an intoxicating gardenia-based fragrance. These covetable indulgences were immediate cult favorites and laid the foundation for TOCCA Beauty.

TOCCA Beauty is renowned worldwide as a fragrance house of distinctive and exquisite scents. Its perfumers develop scents that are reminiscent of bygone times and familiar places yet infused with the unexpected, creating something altogether fresh and new. Leaving a touch of mystery in the air, TOCCA’s sophisticated products are meant to inspire and surprise. TOCCA’s beautiful fragrances can be experienced in a luxury candle collection, fine fragrances, and bath and body products.

You can find TOCCA in over twenty TOCCA stores throughout Japan. TOCCA is sold at fine boutiques worldwide including Barneys New York, Shopbop, Sephora and Bluemercury.